How to Spot a Fake LinkedIn Profile and Avoid Phony Candidates
Forget about candidates ghosting you. Now, organizations need to worry about ghost candidates – IT talent who look real at first glance. That’s especially the case on LinkedIn where, even after the platform enhanced their automated filters, 3 million fake profiles were only stopped after registration and 111,000 only after members reported them.
Whether they’re bots trying to collect emails, hackers sharing malware links, or underqualified candidates pulling a bait and switch, these fake LinkedIn profiles can waste your time or even do damage to your business.
Since professional social networks are now the default ways many organizations source or double-check on candidate claims, there’s a growing need for hiring managers and recruiters to up their LinkedIn literacy. Giving profiles a cursory glance isn’t enough. In our experience, here is how to spot a fake LinkedIn profile to avoid wasting your time on a mirage.
Research Candidates on the Web
Good recruiters don’t finish their candidate verification with LinkedIn. They’ll use numerous different sources online to determine whether a candidate is legitimate before they waste too much time going down the recruitment path.
One common practice is a good old-fashioned web search. By cross-referencing candidates’ names with their most recent (or prestigious) position, you’ll likely come up with some results. Maybe they’re mentioned, along with the organization’s name, in an interview, blog, old directory, or personal social media account. Whatever it is, this additional information can be the green light you need to dispel your fears and move forward.
However, the absence of evidence is not the evidence of absence in this case. Relatively new hires, junior IT professionals, or temporary consultants may not have the same bread crumb trail on the web. That’s why this should always be one of the first steps rather than the basis for your snap judgement.
Use Their Profiles to Rat Them Out
Though people creating these fake LinkedIn profiles imagine they’re clever, they often lack the thoroughness to avoid sharp-eyed scrutiny. Everything from their network and advertised technical skills, to their duplicate accounts across the platform can help you see the con artist hiding behind the screen.
A quick LinkedIn search can help weed out the obvious fakers. Some fake candidates create multiple accounts to appeal to different types of technical positions, casting several smaller nets rather than one large one. Yes, it’s more effort, but they often do so with the assistance of credential-faking services, so there’s likely a template they’re using (more on that shortly).
Do they know who they should know? If a candidate claims to have worked at a specific company or organization, their network should reflect those connections. Are they not connected to the person who should be their boss? Are they strangers to coworkers with similar skills? These should be red flags. Also, if a candidate is not connected to non-technical but equally important professionals (i.e. ed-tech professionals not knowing their current or former district superintendents), you should pump the brakes before moving forward.
What about their technical skills? There are plenty of tells when it comes to reviewing the IT skillsets that candidates claim to have – if you’re willing to do some snooping or have familiarity with their “employer’s” inner workings. For example, if you know that Company X is an agile shop that uses Python rather than Ruby, then alarms should be going off if you don’t see those details on LinkedIn. The same goes for industry specific details. Any long-running tech professionals in financial services should know PCI-DSS, and those in healthcare should know at least one EHR system. They’re easy to catch.
Watch for Trending Templates
Anyone creating a fake candidate isn’t above cutting corners. Often, they’ll copy details from an actual candidate or use a template to save time in their fake LinkedIn profile creation.
In fact, Bruce Johnston, a LinkedIn specialist, caught one scamming trend only after he noticed a few “Profiles of the Undead” among his subscribers. Every example had similar titles (CEO & Founder), just two jobs in their work history, three spoken languages, and a hyperlinked title advertising “we’re hiring.” He notified LinkedIn Trust & Safety, but in a few weeks, he spotted a modified version of the same scam.
The lesson? Scammers aren’t stymied by hitting a brick wall (they just shake it off and keep searching for new windows of opportunity). As a result, organizations need to watch for these trends without falling down the rabbit hole of confirmation bias. It’s easier said than done. You need to regularly wade into the currents of LinkedIn, looking for the changing tides, or choose an IT staffing services team to screen fake candidates for you.
Work with an IT Recruiter
Recruiters get a lot of practice spotting fake candidates. Experienced professionals know what to look for, because they need to ensure they’re not wasting their time chasing ghosts (time is money in our business). Plus, when we meet internally, we also pass along any indicators that a candidate is fake, so none of our teammates fall for similar traps.
In fact, working with the right IT recruiter can improve your recruitment time (there’s already an epidemic issue of the hiring process taking too long) and find candidates who are high quality. Then, you’re not haunted by the ghost candidates who lead you astray – or the amazing people you missed along the way.
Learning how to spot a fake LinkedIn profile is only the beginning. You need to look for inconsistencies throughout the whole process. Click here to learn how to identify fake candidates in recruitment processes from start to finish.
Learn to spot fake candidates